Free express shipping on orders over $99 ·  New customers: 10% off with code WELCOME10 ·  100% discreet packaging & billing ·  50,000+ verified 5-star reviews worldwide ·  Free express shipping on orders over $99 ·  New customers: 10% off with code WELCOME10 ·  100% discreet packaging & billing ·  50,000+ verified 5-star reviews worldwide · 
3
Since 2019

Pleasure,
redefined.

LUXE was born from a simple belief: intimate products deserve the same design rigor, quality standards, and customer respect as anything else you invest in.

LUXE brand story
Our Mission

We believe pleasure is a fundamental part of health.

Too often, intimate wellness is treated as an afterthought — hidden in back aisles, wrapped in shame, and built with materials no one would knowingly put near their body. We're changing that.

Every LUXE product is designed in-house by a team of industrial designers, sexual health educators, and engineers who believe that form and function should never be at odds. We use only medical-grade materials, test rigorously, and ship with complete discretion.

Our goal isn't just to sell toys. It's to normalize the conversation around pleasure, empower people to explore confidently, and set a new standard for what intimate wellness can look like.

LUXE design process
What We Stand For
Our core values
Body Safety First
FDA-approved platinum-cured silicone only. No phthalates, no latex, no porous materials. Every batch is independently lab-tested before it reaches you.
Total Discretion
Plain packaging. Generic sender names. No marketing mailers. Your privacy isn't a feature — it's the foundation of everything we do.
Design Excellence
We don't follow trends — we set them. Every curve, every motor, every material choice is the result of months of prototyping and user testing.
Inclusive by Design
Pleasure isn't one-size-fits-all. Our products are designed for all bodies, all genders, and all relationship configurations. Everyone deserves to feel good.
Real Support
Questions? Concerns? Just curious? Our team of sexual wellness educators responds to every message within 2 hours. No bots, no judgment.
Sustainable Practice
Carbon-neutral shipping, recyclable packaging, and a repair program that extends product life. We're building a brand that lasts without costing the planet.
Our Journey
Key milestones
2019
LUXE is founded in London
Two industrial designers and a sexual health educator come together with a shared frustration: intimate products were poorly designed, badly made, and sold with shame.
2020
First product line launches
The Aura Collection — three vibrators made from medical-grade silicone with whisper-quiet motors. Sold out in 72 hours.
2021
Expanded to 40 countries
Partnership with DHL Express enables discreet global shipping. Localized warehouses open in Amsterdam, Singapore, and Los Angeles.
2022
Blossom wins Design Award
Our sonic suction device takes home the Red Dot Award for Product Design — the first intimate wellness brand to win in this category.
2023
1 million customers served
With a 4.9-star average across 85,000+ reviews, LUXE becomes the highest-rated intimate wellness brand in Europe and North America.
2025
The next chapter begins
Launch of the LUXE Journal, expansion into Asia Pacific, and a commitment to carbon-neutral operations across our entire supply chain by 2026.
The People
Meet our team
Dr. Maya Chen
Head of Wellness Education
James K. Wright
Co-Founder & Design Lead
Sarah M. Lee
Chief Product Officer
Alex R. Torres
Global Operations
1M+
Happy Customers
120+
Countries Shipped
4.9
Average Rating
60
Day Returns
2h
Avg. Response

Ready to experience the difference?

Join over a million people who've made LUXE their choice for intimate wellness.